{"id":8236,"date":"2021-06-07T18:42:12","date_gmt":"2021-06-07T21:42:12","guid":{"rendered":"https:\/\/laurasoleapoloni.tk\/?post_type=portfolio&#038;p=8236"},"modified":"2025-07-08T19:32:03","modified_gmt":"2025-07-08T22:32:03","slug":"kaffa","status":"publish","type":"portfolio","link":"https:\/\/laurasoleapoloni.tk\/en\/projecto\/kaffa\/","title":{"rendered":"Kaffa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span3 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_2ufwu18m5tnj17dt4fnl\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Cliente:<\/strong> Kaffa<\/p>\n<p><strong>A\u00f1o:<\/strong> 2021<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 5px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span3 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_4pz77yz64xsheoeqzj11\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Desarrollo:<\/strong><br \/>\nIdentidad visual<br \/>\nManual de marca<br \/>\nPapeler\u00eda institucional<br \/>\nPersonaje<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span6 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: left;font-family:Dosis;font-weight:700;font-style:normal\" class=\"vc_custom_heading\" >Kaffa: Un viaje de sabor a trav\u00e9s de generaciones<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1717278533355  ct_w225nbyrbomnld7aq48m\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>Kaffa, una empresa de tradici\u00f3n familiar que se dedica a la importaci\u00f3n, elaboraci\u00f3n y distribuci\u00f3n diaria de Caf\u00e9 Tostado.<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span6 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: left;font-family:Dosis;font-weight:600;font-style:normal\" class=\"vc_custom_heading\" >Objetivo<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element   ct_4petht234kp2phqw0cwp\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>El objetivo de este proyecto es desarrollar una identidad visual s\u00f3lida y memorable para Kafta que refleje sus valores de tradici\u00f3n familiar, excelencia en el trabajo, transparencia, calidad y eficacia en el servicio, responsabilidad social y atenci\u00f3n especializada. Una identidad visual coherente y consistente en todas sus aplicaciones, incluyendo el logotipo, el manual de marca, la papeler\u00eda institucional y el personaje.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span6 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: left;font-family:Dosis;font-weight:600;font-style:normal\" class=\"vc_custom_heading\" >Publico objetivo<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element   ct_a4nql1ohgvfkvsnk53qo\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><span style=\"color: #4c4c4c;\">El p\u00fablico objetivo de Kafta son los amantes del caf\u00e9 que buscan productos de alta calidad y un servicio excepcional, personas de todas las edades y grupos socioecon\u00f3micos, tambi\u00e9n incluye a consumidores individuales, empresas y organizaciones.<\/span><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"147\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-300x29.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-768x74.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-18x2.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/147;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"147\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-300x29.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-768x74.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-18x2.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_m5mzle1ibifhnudmmq4h\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>La finalidad de este manual es la de <strong>describir<\/strong>, de manera clara y un\u00edvoca, la identidad corporativa de <strong>Kaffa<\/strong>, y la de <strong>explicar<\/strong> c\u00f3mo debe desarrollarse esa identidad en las diferentes aplicaciones comunicativas necesarias para la empresa.<\/p>\n<p>Este manual pretende, por lo tanto, normalizar y homogeneizar los par\u00e1metros gr\u00e1ficos que deber\u00e1n emplearse, de modo uniforme, por todas aquellas personas encargadas de desenvolver y representar la imagen de <strong>Kaffa<\/strong>. A modo de normativa de aplicaci\u00f3n de la identidad corporativa, deber\u00e1 ser le\u00eddo con detenimiento y comprendido antes de proceder a la puesta en pr\u00e1ctica de los componentes de esa identidad.<\/p>\n<p>Debidamente aplicado, este manual asegura la consecuci\u00f3n de una imagen homog\u00e9nea, atractiva y f\u00e1cilmente identificable para nuestra organizaci\u00f3n, a la vez que optimiza la eficacia de sus comunicaciones.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span6 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_to9t57d36hn1n9ur6qpa\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Misi\u00f3n de la marca \/ empresa Kaffa<\/strong><\/p>\n<p>Somos una empresa de tradici\u00f3n familiar que se dedica a la importaci\u00f3n, elaboraci\u00f3n y distribuci\u00f3n diaria de <strong>Caf\u00e9 Tostado.<\/strong><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element   ct_qfcbwcwjp4a41w3z5c26\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Visi\u00f3n de la marca \/ empresa Kaffa <\/strong><\/p>\n<p>Nos esforzamos para mantener la excelencia, ofrecer productos de <strong>alta calidad<\/strong> y vender mejor servicio de la mano de un equipo humano comprometido con nuestros objetivos y valores.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span6 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_mmneqb2ucwqlr0k14cag\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Valores de la marca \/ empresa Kaffa <\/strong><\/p>\n<p>Tradici\u00f3n familiar<br \/>\nExcelencia en el trabajo<br \/>\nTransparencia<br \/>\nCalidad y eficacia en el servicio<br \/>\nSocialmente responsable<br \/>\nAtenci\u00f3n especializada<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717279251658 full-width-section\" style=\"color:#ffffff;\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element   ct_kvub0o7iskkmjc43dg54\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>ELEMENTOS B\u00c1SICOS DE IDENTIDAD \/ 1<\/strong><br \/>\n<strong>MARCA 1.1<\/strong><\/p>\n<p>1.1.1. Imagotipo.<br \/>\n1.1.2. Marca gr\u00e1fica principal.<br \/>\nVersiones en color, negro y negativo, y escala de grises.<br \/>\n1.1.3. Construcci\u00f3n gr\u00e1fica de la marca.<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_1e4nvzr3cl4hh2cw2l3r\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.1.1. Imagotipo<\/strong><\/p>\n<p>La marca <strong>Kaffa<\/strong> se configura como un imagotipo compuesto por s\u00edmbolo conformado por dos granos de caf\u00e9 simbolizando un coraz\u00f3n representando el amor con el cual trabajan sus productos y logotipo (palabra) <strong>Kaffa<\/strong> compuesto por la tipograf\u00eda <strong>Helvetica Rounded LT Std<\/strong> unas tipograf\u00eda redondeada, con sus formas suaves, que transmite profesionalismo y <strong>cercan\u00eda<\/strong> con su p\u00fablico. una tipograf\u00eda de palo seco que potencia los valores de modernidad.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_t73imory4zwnh47vrujo\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.1.2. Marca gr\u00e1fica principal<\/strong><\/p>\n<p>En esta p\u00e1gina se reproduce la marca <strong>Kaffa<\/strong> en su color corporativo, en su versi\u00f3n vertical y horizontal.<\/p>\n<p>Cualquiera que sea el lugar donde aparezca el <strong>imagotipo<\/strong> de <strong>Kaffa<\/strong> debe representarse de tal manera que sea reconocible inmediatamente.<br \/>\nCon esta finalidad se han creado las versiones que a continuaci\u00f3n se describen.<\/p>\n<p>Seg\u00fan el formato en el que se aplique se utilizar\u00e1 el color corporativo o algunas de sus variantes (Ver apartado color corporativo o variantes)<br \/>\nLas versiones en negativo est\u00e1n previstas para usarse sobre fondos que normalmente perjudicar\u00edan la visibilidad del imagotipo corporativo.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"921\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-300x180.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-768x461.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-18x12.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/921;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"921\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-300x180.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-768x461.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-18x12.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_kz17qfjyllf5lqg9bswi\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.1.3 Construcci\u00f3n gr\u00e1fica de la marca<\/strong><\/p>\n<p>A continuaci\u00f3n se presenta la grilla estructural que permitir\u00e1 mantener las justas proporciones del logotipo.<\/p>\n<p>Se utiliza como referente la proporci\u00f3n X, la cu\u00e1l puede ser ampliada o reducida, pero siempre mantener el n\u00famero de X que se indica a respetar.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"532\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-300x104.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-768x266.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-18x6.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/532;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"532\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-300x104.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-768x266.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-18x6.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717282796731 full-width-section\" style=\"color:#ffffff;\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element   ct_1ik014qj47pc7r1y7uai\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>ELEMENTOS B\u00c1SICOS DE IDENTIDAD<\/strong><br \/>\n<strong>NORMAS DE UTILIZACI\u00d3N DE LA MARCA \/ 1.2<\/strong><\/p>\n<p>1.2.1. Zona de protecci\u00f3n y reducci\u00f3n m\u00ednima.<br \/>\n1.2.2. Utilizaci\u00f3n crom\u00e1tica: La marca sobre fondos de color corporativos y no corporativos.<br \/>\n1.2.3. Usos Correctos, incorrectos y restricciones.<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_2k2cu70e52x6u0ztssnt\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.2.1. Zona de protecci\u00f3n y reducci\u00f3n m\u00ednima<\/strong><\/p>\n<p>El \u00e1rea de reserva consiste en el espacio m\u00ednimo obligatorio que se le debe dejar al logotipo en sus alredores con el fin de que no pierda su claridad ni su lectura pues es esencial que esta no pierda su legibilidad al estar en contacto con otros logos, im\u00e1genes, slogans, etc.<\/p>\n<p>Como se muestra en la imagen, el espacio que se le debe otorgar es de 2x tanto en los lados como en la parte superior, la altura X es un n\u00famero imaginario que puede variar, pero siempre es constante que sean 2.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_xsi1pq6phsu240z5d8s4\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Tama\u00f1o m\u00ednimo<\/strong><\/p>\n<p>El tama\u00f1o m\u00ednimo presenta la m\u00e1xima reducci\u00f3n que se le puede hacer al logotipo para que mantenga su resoluci\u00f3n, facilidad de lectura y dise\u00f1o.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"314\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-300x61.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-768x157.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-18x4.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/314;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"314\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-300x61.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-768x157.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-18x4.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_dtw3nyr5k93ujkc4h56i\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.2.2. Utilizaci\u00f3n crom\u00e1tica: La marca sobre fondos de color corporativos y no corporativo<\/strong><\/p>\n<p>En esta p\u00e1gina mostramos como se debe reproducir la marca sobre fondos de color corporativos, y no corporativo utilizando seg\u00fan el caso las versiones de la marca en su color corporativo.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"700\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-300x137.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-768x350.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/700;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"700\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-300x137.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-768x350.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"510\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-300x100.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-768x255.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-18x6.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/510;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"510\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-300x100.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-768x255.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-18x6.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_nesdh8vrko5wxn5m9atp\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>Al usarse el logotipo de la marca se debe respetar el no uso de esta de las siguientes maneras, con el fin de que <strong>Kaffa<\/strong> no pierda su coherencia ni dise\u00f1o \u00fanico y personal.<\/p>\n<p>Las restricciones son las siguientes:<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"700\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"10-Kaffa\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-300x137.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-768x350.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/700;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"700\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"10-Kaffa\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-300x137.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-768x350.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717283155506 full-width-section\" style=\"color:#ffffff;\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element   ct_o95wk0gu5ao4aup6dag2\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>ELEMENTOS B\u00c1SICOS DE IDENTIDAD<\/strong><br \/>\n<strong>TIPOGRAF\u00cdA \/ 1.3<\/strong><\/p>\n<p>1.3.1. Tipograf\u00eda corporativa.<br \/>\n1.3.2. Tipograf\u00eda para para piezas gr\u00e1ficas.<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_pbpuscnmn9slo7w316pa\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.3.1 Tipograf\u00eda corporativa <\/strong><\/p>\n<p>La tipograf\u00eda corporativa asociada a la marca en sus aplicaciones corporativas es <strong>Helvetica Rounded LT Std Bold.<\/strong><\/p>\n<p>Es la tipograf\u00eda que inspira la marca <strong>Kaffa<\/strong> Es una tipograf\u00eda moderna, de palo seco, de dise\u00f1o moderno y de gran legibilidad.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"289\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-300x56.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-768x145.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-18x3.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/289;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"289\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-300x56.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-768x145.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-18x3.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"818\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-300x160.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-768x409.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-18x10.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/818;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"818\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-300x160.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-768x409.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-18x10.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717284099254 full-width-section\" style=\"color:#ffffff;\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element   ct_dmdy88wihcny7e11i4gz\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>ELEMENTOS B\u00c1SICOS DE IDENTIDAD<\/strong><br \/>\n<strong>COLOR\/ 1.4<\/strong><\/p>\n<p>1.4.1. Color corporativo: color directo, versi\u00f3n digital y para imprenta.<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_z45ok9plvazgfv8vyxh3\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.4.1 Color corporativo<\/strong><\/p>\n<p>El color es un componente fundamental de la identidad visual de Kaffa y contribuye de manera esencial a sistematizar sus comunicaciones.<\/p>\n<p>Para garantizar la correcta reproducci\u00f3n de la marca en diferentes soportes, reunimos aqu\u00ed las diferentes composiciones y tramas del color corporativo.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717284247207 full-width-section\" style=\"color:#ffffff;\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element   ct_yf2k7rdl9npjkgptp0hp\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>APLICACIONES\/ 2 <\/strong><br \/>\n<strong>MARCA<\/strong><\/p>\n<p>Tarjeta de visita<br \/>\nPapel de carta<br \/>\nSobre americano<br \/>\nCd y sobre<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717284386159 full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle\">\n\t<div  class=\"vc_span4 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><a class=\"ig_col_1\" href=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa.png\"  rel=\"prettyPhoto[rel-1464201285]\" ><img decoding=\"async\" width=\"773\" height=\"953\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa.png\" class=\"attachment-large lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa.png 773w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-243x300.png 243w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-768x947.png 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-10x12.png 10w\" data-sizes=\"(max-width: 773px) 100vw, 773px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 773px; --smush-placeholder-aspect-ratio: 773\/953;\" \/><noscript><img decoding=\"async\" width=\"773\" height=\"953\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa.png\" class=\"attachment-large\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa.png 773w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-243x300.png 243w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-768x947.png 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-10x12.png 10w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/noscript><\/a><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span4 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_8wtmfb87egba5sa4kgw2\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>Por el a\u00f1o seiscientos vivi\u00f3 en Etiop\u00eda un pastor llamado Kaldi. Cierto d\u00eda que cuidaba su reba\u00f1o de cabras not\u00f3 que los animales desarrollaban una conducta extra\u00f1a. Nerviosamente iban y ven\u00edan, sub\u00edan y bajaban, en un estado de agitaci\u00f3n que se prolong\u00f3 todo el camino de regreso y persisti\u00f3 durante una noche, que se volvi\u00f3 interminable. S\u00f3lo a la ma\u00f1ana siguiente el reba\u00f1o pareci\u00f3 calmarse y fue as\u00ed como sigui\u00f3 con mansedumbre al amodorrado pastor hasta las zonas de pastura hasta que unas cerezas tentadoras detuvieron su paso, y luego de mordisquearlas, las cabras retomaron su conducta nerviosa del d\u00eda anterior. Kaldi observ\u00f3 las plantas que aparentemente hab\u00edan causado el cambio en su reba\u00f1o y prob\u00f3 con cautela una hojita y un fruto. Lo primero que percibi\u00f3 fue que no se trataba de un arbusto de cerezas, y que el sabor no era tan agradable como el que esperaba. Pero tambi\u00e9n sinti\u00f3 que el cansancio producido por la larga noche de insomnio se hab\u00eda desvanecido y era remplazado por una energ\u00eda que lo impulsaba a la acci\u00f3n.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span4 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_2wof3h6r59bwchui8f5x\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>Kaldi tom\u00f3 consigo unas ramas florecidas y encabez\u00f3 la marcha hacia un monasterio que se encontraba a pocos kil\u00f3metros. A paso vivo lo segu\u00eda su reba\u00f1o. Al llegar a la casa religiosa, el pastor fue introducido a presencia del Abad, mientras sus animales quedaban al cuidado de unos desorientados monjes. Informado del descubrimiento, el Abad llev\u00f3 a Kaldi a la cocina, y prudentemente hirvi\u00f3 una rama con algunos frutos rojos. Pero cuando prob\u00f3 el gusto de ambos, le pareci\u00f3 tan desagradable que en un impulso arroj\u00f3 el atado entero sobre el fuego. La cocina se vio invadida de un aroma delicioso que indujo al Abad a hacer una nueva prueba. Tom\u00f3 el fruto tostado y prepar\u00f3 una infusi\u00f3n que, con su perfume c\u00e1lido atrajo a un grupo de monjes a la cocina. As\u00ed naci\u00f3 el caf\u00e9, de Etiop\u00eda al mundo; probado por unas cabras, descubierto por un pastor, tostado por un Abad, celebrado por unos monjes, que nunca pudieron imaginar que ese en\u00e9rgico sabor se seguir\u00eda prolongando durante siglos.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717285985417 full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div>\n<\/div>","protected":false},"featured_media":8237,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-8236","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","catportfolio-animacion","catportfolio-identidadvisual","catportfolio-logotipos","catportfolio-papeleria","tagportfolio-identidadvisual","tagportfolio-logotipos","tagportfolio-papeleria"],"_links":{"self":[{"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/portfolio\/8236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/comments?post=8236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/media\/8237"}],"wp:attachment":[{"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/media?parent=8236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}