{"id":8236,"date":"2021-06-07T18:42:12","date_gmt":"2021-06-07T21:42:12","guid":{"rendered":"https:\/\/laurasoleapoloni.tk\/?post_type=portfolio&#038;p=8236"},"modified":"2024-06-06T20:43:15","modified_gmt":"2024-06-06T23:43:15","slug":"berni-freaks-2","status":"publish","type":"portfolio","link":"https:\/\/laurasoleapoloni.tk\/en\/projecto\/berni-freaks-2\/","title":{"rendered":"Kaffa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/01-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span3 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_b8p5pq56c2avc9tmkfi8\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Cliente:<\/strong> Kaffa<\/p>\n<p><strong>A\u00f1o:<\/strong> 2021<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 5px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span3 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_xc4qt4zequ39trsbqv4o\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Desarrollo:<\/strong><br \/>\nIdentidad visual<br \/>\nManual de marca<br \/>\nPapeler\u00eda institucional<br \/>\nPersonaje<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span6 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: left;font-family:Dosis;font-weight:700;font-style:normal\" class=\"vc_custom_heading\" >Kaffa: Un viaje de sabor a trav\u00e9s de generaciones<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1717278533355  ct_8kyurgts63zw9mfqqyln\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>Kaffa, una empresa de tradici\u00f3n familiar que se dedica a la importaci\u00f3n, elaboraci\u00f3n y distribuci\u00f3n diaria de Caf\u00e9 Tostado.<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span6 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: left;font-family:Dosis;font-weight:600;font-style:normal\" class=\"vc_custom_heading\" >Objetivo<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element   ct_dx7d8caqc03gri33gg39\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>El objetivo de este proyecto es desarrollar una identidad visual s\u00f3lida y memorable para Kafta que refleje sus valores de tradici\u00f3n familiar, excelencia en el trabajo, transparencia, calidad y eficacia en el servicio, responsabilidad social y atenci\u00f3n especializada. Una identidad visual coherente y consistente en todas sus aplicaciones, incluyendo el logotipo, el manual de marca, la papeler\u00eda institucional y el personaje.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span6 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: left;font-family:Dosis;font-weight:600;font-style:normal\" class=\"vc_custom_heading\" >Publico objetivo<\/h2>\n\t<div class=\"wpb_text_column wpb_content_element   ct_5rgkmx84uvos7b5domzk\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><span style=\"color: #4c4c4c;\">El p\u00fablico objetivo de Kafta son los amantes del caf\u00e9 que buscan productos de alta calidad y un servicio excepcional, personas de todas las edades y grupos socioecon\u00f3micos, tambi\u00e9n incluye a consumidores individuales, empresas y organizaciones.<\/span><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"147\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-300x29.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-768x74.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-18x2.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/147;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"147\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-300x29.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-768x74.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/02-Kaffa-18x2.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_60e7nfxydn7lmrvxtaem\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>La finalidad de este manual es la de <strong>describir<\/strong>, de manera clara y un\u00edvoca, la identidad corporativa de <strong>Kaffa<\/strong>, y la de <strong>explicar<\/strong> c\u00f3mo debe desarrollarse esa identidad en las diferentes aplicaciones comunicativas necesarias para la empresa.<\/p>\n<p>Este manual pretende, por lo tanto, normalizar y homogeneizar los par\u00e1metros gr\u00e1ficos que deber\u00e1n emplearse, de modo uniforme, por todas aquellas personas encargadas de desenvolver y representar la imagen de <strong>Kaffa<\/strong>. A modo de normativa de aplicaci\u00f3n de la identidad corporativa, deber\u00e1 ser le\u00eddo con detenimiento y comprendido antes de proceder a la puesta en pr\u00e1ctica de los componentes de esa identidad.<\/p>\n<p>Debidamente aplicado, este manual asegura la consecuci\u00f3n de una imagen homog\u00e9nea, atractiva y f\u00e1cilmente identificable para nuestra organizaci\u00f3n, a la vez que optimiza la eficacia de sus comunicaciones.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span6 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_uh14cf2sw43iffxiz0gk\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Misi\u00f3n de la marca \/ empresa Kaffa<\/strong><\/p>\n<p>Somos una empresa de tradici\u00f3n familiar que se dedica a la importaci\u00f3n, elaboraci\u00f3n y distribuci\u00f3n diaria de <strong>Caf\u00e9 Tostado.<\/strong><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element   ct_9fds6h35kc0evupbpuua\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Visi\u00f3n de la marca \/ empresa Kaffa <\/strong><\/p>\n<p>Nos esforzamos para mantener la excelencia, ofrecer productos de <strong>alta calidad<\/strong> y vender mejor servicio de la mano de un equipo humano comprometido con nuestros objetivos y valores.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span6 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_92mz6juckvzxfjdica25\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Valores de la marca \/ empresa Kaffa <\/strong><\/p>\n<p>Tradici\u00f3n familiar<br \/>\nExcelencia en el trabajo<br \/>\nTransparencia<br \/>\nCalidad y eficacia en el servicio<br \/>\nSocialmente responsable<br \/>\nAtenci\u00f3n especializada<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717279251658 full-width-section\" style=\"color:#ffffff;\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element   ct_l0hk1uq3gcmtm5imvfy0\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>ELEMENTOS B\u00c1SICOS DE IDENTIDAD \/ 1<\/strong><br \/>\n<strong>MARCA 1.1<\/strong><\/p>\n<p>1.1.1. Imagotipo.<br \/>\n1.1.2. Marca gr\u00e1fica principal.<br \/>\nVersiones en color, negro y negativo, y escala de grises.<br \/>\n1.1.3. Construcci\u00f3n gr\u00e1fica de la marca.<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_otfd6cs35katyk16w75g\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.1.1. Imagotipo<\/strong><\/p>\n<p>La marca <strong>Kaffa<\/strong> se configura como un imagotipo compuesto por s\u00edmbolo conformado por dos granos de caf\u00e9 simbolizando un coraz\u00f3n representando el amor con el cual trabajan sus productos y logotipo (palabra) <strong>Kaffa<\/strong> compuesto por la tipograf\u00eda <strong>Helvetica Rounded LT Std<\/strong> unas tipograf\u00eda redondeada, con sus formas suaves, que transmite profesionalismo y <strong>cercan\u00eda<\/strong> con su p\u00fablico. una tipograf\u00eda de palo seco que potencia los valores de modernidad.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/03-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_0nel0vfkzzji1pyx03hk\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.1.2. Marca gr\u00e1fica principal<\/strong><\/p>\n<p>En esta p\u00e1gina se reproduce la marca <strong>Kaffa<\/strong> en su color corporativo, en su versi\u00f3n vertical y horizontal.<\/p>\n<p>Cualquiera que sea el lugar donde aparezca el <strong>imagotipo<\/strong> de <strong>Kaffa<\/strong> debe representarse de tal manera que sea reconocible inmediatamente.<br \/>\nCon esta finalidad se han creado las versiones que a continuaci\u00f3n se describen.<\/p>\n<p>Seg\u00fan el formato en el que se aplique se utilizar\u00e1 el color corporativo o algunas de sus variantes (Ver apartado color corporativo o variantes)<br \/>\nLas versiones en negativo est\u00e1n previstas para usarse sobre fondos que normalmente perjudicar\u00edan la visibilidad del imagotipo corporativo.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"921\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-300x180.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-768x461.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-18x12.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/921;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"921\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-300x180.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-768x461.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/04-Kaffa-18x12.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_znaut22p1o2bdbp8x882\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.1.3 Construcci\u00f3n gr\u00e1fica de la marca<\/strong><\/p>\n<p>A continuaci\u00f3n se presenta la grilla estructural que permitir\u00e1 mantener las justas proporciones del logotipo.<\/p>\n<p>Se utiliza como referente la proporci\u00f3n X, la cu\u00e1l puede ser ampliada o reducida, pero siempre mantener el n\u00famero de X que se indica a respetar.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"532\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-300x104.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-768x266.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-18x6.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/532;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"532\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-300x104.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-768x266.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/05-Kaffa-18x6.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717282796731 full-width-section\" style=\"color:#ffffff;\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element   ct_yieoa62fmhswz4du6u5d\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>ELEMENTOS B\u00c1SICOS DE IDENTIDAD<\/strong><br \/>\n<strong>NORMAS DE UTILIZACI\u00d3N DE LA MARCA \/ 1.2<\/strong><\/p>\n<p>1.2.1. Zona de protecci\u00f3n y reducci\u00f3n m\u00ednima.<br \/>\n1.2.2. Utilizaci\u00f3n crom\u00e1tica: La marca sobre fondos de color corporativos y no corporativos.<br \/>\n1.2.3. Usos Correctos, incorrectos y restricciones.<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_wnls3meums3inet0ctrv\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.2.1. Zona de protecci\u00f3n y reducci\u00f3n m\u00ednima<\/strong><\/p>\n<p>El \u00e1rea de reserva consiste en el espacio m\u00ednimo obligatorio que se le debe dejar al logotipo en sus alredores con el fin de que no pierda su claridad ni su lectura pues es esencial que esta no pierda su legibilidad al estar en contacto con otros logos, im\u00e1genes, slogans, etc.<\/p>\n<p>Como se muestra en la imagen, el espacio que se le debe otorgar es de 2x tanto en los lados como en la parte superior, la altura X es un n\u00famero imaginario que puede variar, pero siempre es constante que sean 2.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/06-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_nyk5bupuecxsr806tjch\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>Tama\u00f1o m\u00ednimo<\/strong><\/p>\n<p>El tama\u00f1o m\u00ednimo presenta la m\u00e1xima reducci\u00f3n que se le puede hacer al logotipo para que mantenga su resoluci\u00f3n, facilidad de lectura y dise\u00f1o.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"314\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-300x61.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-768x157.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-18x4.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/314;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"314\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-300x61.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-768x157.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/07-Kaffa-18x4.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_m2ytkw7tu7lnx93csgby\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.2.2. Utilizaci\u00f3n crom\u00e1tica: La marca sobre fondos de color corporativos y no corporativo<\/strong><\/p>\n<p>En esta p\u00e1gina mostramos como se debe reproducir la marca sobre fondos de color corporativos, y no corporativo utilizando seg\u00fan el caso las versiones de la marca en su color corporativo.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"700\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-300x137.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-768x350.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/700;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"700\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-300x137.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-768x350.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/08-Kaffa-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"510\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-300x100.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-768x255.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-18x6.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/510;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"510\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-300x100.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-768x255.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/09-Kaffa-18x6.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_f4o465qjgm27uvgh5tcd\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>Al usarse el logotipo de la marca se debe respetar el no uso de esta de las siguientes maneras, con el fin de que <strong>Kaffa<\/strong> no pierda su coherencia ni dise\u00f1o \u00fanico y personal.<\/p>\n<p>Las restricciones son las siguientes:<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"700\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"10-Kaffa\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-300x137.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-768x350.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-18x8.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/700;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"700\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"10-Kaffa\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-300x137.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-768x350.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/10-Kaffa-18x8.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717283155506 full-width-section\" style=\"color:#ffffff;\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element   ct_8c8tea1fgu17kmgjo5ng\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>ELEMENTOS B\u00c1SICOS DE IDENTIDAD<\/strong><br \/>\n<strong>TIPOGRAF\u00cdA \/ 1.3<\/strong><\/p>\n<p>1.3.1. Tipograf\u00eda corporativa.<br \/>\n1.3.2. Tipograf\u00eda para para piezas gr\u00e1ficas.<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_l5ijbgx8b4p05hg2jlkv\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.3.1 Tipograf\u00eda corporativa <\/strong><\/p>\n<p>La tipograf\u00eda corporativa asociada a la marca en sus aplicaciones corporativas es <strong>Helvetica Rounded LT Std Bold.<\/strong><\/p>\n<p>Es la tipograf\u00eda que inspira la marca <strong>Kaffa<\/strong> Es una tipograf\u00eda moderna, de palo seco, de dise\u00f1o moderno y de gran legibilidad.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"289\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-300x56.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-768x145.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-18x3.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/289;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"289\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-300x56.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-768x145.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/11-Kaffa-18x3.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"818\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-300x160.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-768x409.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-18x10.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/818;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"818\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-300x160.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-768x409.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/12-Kaffa-18x10.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717284099254 full-width-section\" style=\"color:#ffffff;\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element   ct_5pzdku35gt63vas1ggim\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>ELEMENTOS B\u00c1SICOS DE IDENTIDAD<\/strong><br \/>\n<strong>COLOR\/ 1.4<\/strong><\/p>\n<p>1.4.1. Color corporativo: color directo, versi\u00f3n digital y para imprenta.<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_cj0ddcdl9jz4fkgk56qt\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>1.4.1 Color corporativo<\/strong><\/p>\n<p>El color es un componente fundamental de la identidad visual de Kaffa y contribuye de manera esencial a sistematizar sus comunicaciones.<\/p>\n<p>Para garantizar la correcta reproducci\u00f3n de la marca en diferentes soportes, reunimos aqu\u00ed las diferentes composiciones y tramas del color corporativo.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/13-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717284247207 full-width-section\" style=\"color:#ffffff;\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element   ct_ik9gt04tnl40vnr5p76m\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p><strong>APLICACIONES\/ 2 <\/strong><br \/>\n<strong>MARCA<\/strong><\/p>\n<p>Tarjeta de visita<br \/>\nPapel de carta<br \/>\nSobre americano<br \/>\nCd y sobre<\/p>\n\n\t\t<\/div> \n\t<\/div> <div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717284386159 full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/14-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle\">\n\t<div  class=\"vc_span4 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><a class=\"ig_col_1\" href=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa.png\"  rel=\"prettyPhoto[rel-559884382]\" ><img decoding=\"async\" width=\"773\" height=\"953\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa.png\" class=\"attachment-large lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa.png 773w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-243x300.png 243w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-768x947.png 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-10x12.png 10w\" data-sizes=\"(max-width: 773px) 100vw, 773px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 773px; --smush-placeholder-aspect-ratio: 773\/953;\" \/><noscript><img decoding=\"async\" width=\"773\" height=\"953\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa.png\" class=\"attachment-large\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa.png 773w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-243x300.png 243w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-768x947.png 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/15-Personaje-Kaffa-10x12.png 10w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/noscript><\/a><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span4 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_ofrx4jr27e19moxyor3o\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>Por el a\u00f1o seiscientos vivi\u00f3 en Etiop\u00eda un pastor llamado Kaldi. Cierto d\u00eda que cuidaba su reba\u00f1o de cabras not\u00f3 que los animales desarrollaban una conducta extra\u00f1a. Nerviosamente iban y ven\u00edan, sub\u00edan y bajaban, en un estado de agitaci\u00f3n que se prolong\u00f3 todo el camino de regreso y persisti\u00f3 durante una noche, que se volvi\u00f3 interminable. S\u00f3lo a la ma\u00f1ana siguiente el reba\u00f1o pareci\u00f3 calmarse y fue as\u00ed como sigui\u00f3 con mansedumbre al amodorrado pastor hasta las zonas de pastura hasta que unas cerezas tentadoras detuvieron su paso, y luego de mordisquearlas, las cabras retomaron su conducta nerviosa del d\u00eda anterior. Kaldi observ\u00f3 las plantas que aparentemente hab\u00edan causado el cambio en su reba\u00f1o y prob\u00f3 con cautela una hojita y un fruto. Lo primero que percibi\u00f3 fue que no se trataba de un arbusto de cerezas, y que el sabor no era tan agradable como el que esperaba. Pero tambi\u00e9n sinti\u00f3 que el cansancio producido por la larga noche de insomnio se hab\u00eda desvanecido y era remplazado por una energ\u00eda que lo impulsaba a la acci\u00f3n.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n\n\t<div  class=\"vc_span4 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element   ct_cakekckue6u222kbwocs\" >\n\t\t<div class=\"wpb_wrapper\" >\n\t\t\t<p>Kaldi tom\u00f3 consigo unas ramas florecidas y encabez\u00f3 la marcha hacia un monasterio que se encontraba a pocos kil\u00f3metros. A paso vivo lo segu\u00eda su reba\u00f1o. Al llegar a la casa religiosa, el pastor fue introducido a presencia del Abad, mientras sus animales quedaban al cuidado de unos desorientados monjes. Informado del descubrimiento, el Abad llev\u00f3 a Kaldi a la cocina, y prudentemente hirvi\u00f3 una rama con algunos frutos rojos. Pero cuando prob\u00f3 el gusto de ambos, le pareci\u00f3 tan desagradable que en un impulso arroj\u00f3 el atado entero sobre el fuego. La cocina se vio invadida de un aroma delicioso que indujo al Abad a hacer una nueva prueba. Tom\u00f3 el fruto tostado y prepar\u00f3 una infusi\u00f3n que, con su perfume c\u00e1lido atrajo a un grupo de monjes a la cocina. As\u00ed naci\u00f3 el caf\u00e9, de Etiop\u00eda al mundo; probado por unas cabras, descubierto por un pastor, tostado por un Abad, celebrado por unos monjes, que nunca pudieron imaginar que ese en\u00e9rgico sabor se seguir\u00eda prolongando durante siglos.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div><div   class=\"vc_row wpb_row vc_row-fluid vc_custom_1717285985417 full-width-content\">\n\t<div  class=\"vc_span12 wpb_column vc_column_container\"><div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"rd_img_gallery_ctn clearfix\" style=\"margin:0px auto 0px;\"><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/16-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><div class=\"ig_col_1\"><img decoding=\"async\" width=\"1536\" height=\"600\" data-src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa.jpg\" class=\"attachment-full lazyload\" alt=\"\" title=\"\" data-srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-18x7.jpg 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/600;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"600\" src=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa.jpg\" class=\"attachment-full\" alt=\"\" title=\"\" srcset=\"https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa.jpg 1536w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-300x117.jpg 300w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-768x300.jpg 768w, https:\/\/laurasoleapoloni.tk\/wp-content\/uploads\/2021\/07\/17-Kaffa-18x7.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/noscript><\/div><\/div>\n\t\t<\/div> <\/div>\n\t<\/div> \n<\/div>\n<\/div>","protected":false},"featured_media":8237,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-8236","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","catportfolio-animacion","catportfolio-identidadvisual","catportfolio-logotipos","catportfolio-papeleria","tagportfolio-identidadvisual","tagportfolio-logotipos","tagportfolio-papeleria"],"_links":{"self":[{"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/portfolio\/8236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/comments?post=8236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/media\/8237"}],"wp:attachment":[{"href":"https:\/\/laurasoleapoloni.tk\/en\/wp-json\/wp\/v2\/media?parent=8236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}